Miguel A. Garcia Rojas Bernal leads LIASE Mexico with 40+ years of deep automotive industry experience spanning Mexico and the U.S. He brings a proven track record in OEM and Tier 1 leadership, having held senior roles at industry giants like General Motors, TE Connectivity, Navistar, Mubea, Michelin, and Bombardier.

Miguel excels at driving operational excellence, business transformation, and managing complex cross-border operations—especially within hyper-growth, Private Equity, and Venture Capital-backed companies. His strategic leadership has consistently fueled growth and market success for global automotive players across North America and beyond.

As a key driver of LIASE’s Latin America expansion, Miguel leverages his extensive local market insight and international expertise to connect top-tier talent with leading organizations.

He holds a degree in Industrial Engineering from the Toluca Institute of Technology and is fully bilingual in Spanish and English, enabling seamless collaboration across diverse teams and regions.

Miguel speaks: Spanish, English